Fixed scope. Clear outcomes. No noise.
Start with the free scanner and Gap Report. When you're ready to fix what it surfaces, pick a one-time setup or an ongoing loop. Scope is defined upfront and doesn't drift.
Last updated: July 2026
A fixed-scope setup that makes your priority pages easy to read, extract from and trust. Most clients start here, then move onto a monthly retainer.
Start with Foundation Build- Up to 5 priority pages from your Gap Report
- Content restructured for answer extractability
- Up to 3 FAQ blocks across selected pages
- Bespoke schema architecture
- Internal linking review (up to 10 fixes)
- Entity base: Google Business Profile + your flagship industry profile + up to 2 board/society listings — claimed, completed, consistent
- Before/after baseline report
- Baseline scan within 3 business days of payment
- Delivered within 15 business days of your last access being granted
Why the report comes later: the before/after re-scan and baseline report follow roughly 30 days after delivery, because answer engines re-crawl on their own schedule. That gap is deliberate, not a delay — and you get a Build Change Log at day 10–14 showing exactly what shipped in the meantime.
The entry retainer — keeps your foundations working and your position improving.
- 30 tracked prompts · 3 engines
- Focused page updates each cycle
- Bespoke schema architecture
- 1 competitor tracked
- 5 off-site authority placements / month
- Monthly report & action plan
The ongoing AI recommendation system — designed for the majority of clients.
- 60 tracked prompts · 4 engines
- Expanded page updates each cycle
- Bespoke schema architecture
- 2 competitors tracked
- 15 off-site authority placements / month
- Monthly report & action plan
The expansion tier for broad footprints, multiple service lines, and tough markets.
- 120 tracked prompts · 7 engines
- Broad page updates each cycle
- Bespoke schema architecture
- 4 competitors tracked
- 25 off-site authority placements / month
- Monthly report + quarterly call
Enterprise scope for multi-location brands, large footprints, or bespoke requirements.
- Tailored page & prompt volumes
- All engines plus custom tracking
- Bespoke schema architecture
- Dedicated reporting cadence
- Priority founder access
- Scoped via a paid discovery engagement
What we actually promise
Not perfect rankings. Not deterministic attribution. Those don't exist in answer engines, and anyone who promises them is guessing.
What you get is a structured operating model that improves AI-readability, strengthens authority signals, expands your presence across trusted channels, and tracks your AI visibility directionally, month over month.
Page updates and schema: each cycle we revise the pages that will move your visibility most, which can mean rewrites, new sections, FAQ blocks or structured data. Your whole site stays monitored either way. We agree the scope for each cycle with you rather than working to a fixed page count, and anything beyond that scope is quoted before it starts, never added silently.
Engines: Momentum tracks the three biggest consumer surfaces (ChatGPT, Gemini, Perplexity); Growth adds Claude, so it covers the same four engines your free scan looked at; Authority adds Grok, Bing and Meta. These three have no live tracking API, so on Authority their answers are sampled manually each cycle.
Reviews: every retainer includes Review Engine setup and monthly cadence coaching; you own the sending. We never write, buy or incentivise reviews, and we never contact your patients or clients on your behalf.
Off-site placements: a quality-screened mix of structured citations, directory and industry profiles, and syndicated brand mentions, chosen for relevance to your vertical. We prioritise credible, on-topic sources over raw volume, and never use spammy link networks.
Before you pick a tier.
How does the annual discount work?
Choose Annual and every retainer is 10% cheaper than month-to-month, billed once for the year. Use the Monthly / Annual toggle above to see the rate. The Foundation Build is a one-time setup, so the toggle doesn't change it.
Do I need both the Foundation Build and a retainer?
Not necessarily — but pairing them is strongly recommended for effective, lasting results. The Foundation Build is a one-time, fixed-scope setup that closes the highest-impact gaps on your priority pages; a retainer is the ongoing loop that keeps and compounds those gains as engines change. The intended path is to start with the Foundation Build and move to a retainer once the foundations are in place.
Can I switch tiers later?
Yes. You can move between Momentum, Growth and Authority with a scope-change order as your needs grow or shrink. Scope is always defined upfront, so any change is deliberate — never a silent add-on.
Is there a contract or minimum term?
Retainers ask for a good-faith commitment to the first quarter — the loop needs a few cycles to move visibility — but it isn't a debt: if you stop after cycle 1 or 2, the remaining cycles are waived and we finish the paid period. You can prepay the quarter for 5% off, or pay monthly or annually. No multi-year lock-in, directional reporting each month, and a value review at 90 days.
What are your cancellation and refund terms?
After the initial quarter, cancel any retainer with 15 days' written notice before your next billing date — no lock-in. Fees already paid for the current period aren't refunded; annual plans are refunded pro-rata for full unstarted quarters. The Foundation Build is refundable in full until work begins — and work begins when we deliver your day-0 baseline scan, within 3 business days of payment. It is non-refundable from that point. If we have not delivered that baseline within 10 business days, you can request a full refund (that window extends day for day if we are waiting on access from you). We don't guarantee specific rankings or leads (results are directional), but if we're not the right fit we'll tell you before you pay. Full terms are set out in your engagement order.
How do I get started?
Run the free scanner, read your founder-reviewed Gap Report, then book a call. The call is about scope and fit — by then the problem is already on the table. If we're not the right partner for you, we'll say so before you pay anything.
See the problem before you price the fix.
The scanner and Gap Report are free. Run it, read your verdicts, and decide from there.